SherryMost perfume brands think they're losing on Meta because they're not spending enough. Throw more money at the campaign, they say. Raise the budget, broaden the audience, test a new interest stack. None of that will work.
I started my first perfume brand in 2005.
No audience, no roadmap, just something I loved and wanted to make real.
In the beginning, it was messy.
I was hand-bottling everything, reaching out to small boutiques, hearing “no” way more than “yes.”
It took time to realize people aren’t just buying a scent—they’re buying how it makes them feel.
I stopped obsessing over the product and started paying attention to what actually makes someone choose one bottle over another.
Since then, I’ve worked with a lot of women trying to do the same thing.
And it’s usually not a lack of talent or effort holding them back.
It’s just not fully understanding what makes someone buy.
Now I spend my time teaching that.
Helping other women build something that actually works.
